This post may contain affiliate links. If you click one, we may earn a commission at no cost to you. Here's more details on how we make money.
In the world of digital marketing, tracking and analyzing data is crucial for success. One popular tool for this is Hyros, but it's not the only option out there. In fact, there are numerous Hyros alternatives that offer unique features and benefits.
In this blog post, we'll explore the top 10 alternatives to Hyros, providing you with a comprehensive guide to help you make an informed decision. Here's a quick overview:
What is Hyros?
Hyros is a high-level ad tracking and AI optimization software that has been utilized by over 3,000 businesses to track their ad spend. It provides a detailed and comprehensive view of your advertising efforts, allowing you to make data-driven decisions with confidence.
Hyros is lauded for its ability to provide detailed tracking data, which is essential for businesses looking to scale their ad spend. It offers a level of sophistication that allows for optimal decision-making, improving ROI, and enhancing pixel learning. This software is particularly beneficial for multi-channel ad buyers, providing reliable data on the performance of each marketing channel, including ads, email, SMS, and more.
The software's strength lies not only in its technical capabilities but also in the testimonials from brands and businesses that have seen significant improvements in profitability and ad spend efficiency. Users have reported being able to scale their offers without increasing ad spend, and within a short period of using the software, businesses have reported becoming significantly more profitable.
Pros and Cons
Here are some of the pros and cons of Hyros:
Pros:
- Exceptionally detailed tracking data.
- Proactive and caring support staff.
- Sophisticated level of ad tracking, providing confidence in optimization decisions.
- Ability to save thousands of dollars in ad spend.
- Provides insights into customer journey and ad performance.
Cons:
- Sometimes integration issues, although these were resolved with the help of the support team.
- The software might be complex for users who are not tech-savvy.
Hyros is best for businesses looking to scale their ad spend and improve their ROI through detailed and sophisticated ad tracking.
How to Choose the Best Hyros Alternative?
Choosing the best Hyros alternative depends on your specific needs and goals. Here are a few factors to consider:
- Features: What features does the platform offer? Does it provide the tools you need to track and analyze your marketing data?
- Ease of Use: Is the platform easy to navigate? Can you quickly find the information you need?
- Integration: Does the platform integrate with other tools you use? This can streamline your workflow and make data analysis more efficient.
- Pricing: What is the cost of the platform? Is it within your budget? Remember, the most expensive option isn't always the best.
Top 10 Alternatives to Hyros
- Triple Whale: Ideal for businesses looking for a reliable marketing analytics tool.
- LeadsRx: Perfect for businesses that need a comprehensive view of their marketing activities.
- ThoughtMetric: Suitable for businesses seeking a robust marketing analytics tool.
- Redtrack: Ideal for media buyers looking for a comprehensive ad tracking solution.
- Segmetrics: Best for businesses looking for a reliable marketing analytics tool.
- Dreamdata: Perfect for businesses looking for a reliable marketing analytics tool.
- AnyTrack: Suitable for businesses looking for a reliable marketing analytics tool.
- Rockerbox: Ideal for businesses that require in-depth, multi-touch attribution data.
- Wicked Reports: Best for businesses that require in-depth, multi-touch attribution data for their marketing campaigns.
- Windsor.ai: Best for businesses that need to blend and analyze data from multiple marketing sources.
1. Triple Whale
Triple Whale is best for businesses that need a comprehensive and centralized digital marketing tool. Its unique tracking capabilities make it a good alternative to Hyros, especially for businesses seeking advanced ecommerce insights.
Triple Whale is a comprehensive digital marketing tool that centralizes metrics from all the tools you use, right into your pocket. The platform simplifies, informs, and saves you time by providing a single source for advanced ecommerce store insights that you simply cannot get from any other platform.
Triple Whale's unique feature is its proprietary Triple Pixel, which directly tracks first-party customer purchase data down to the ad level. This feature provides immediate clarity around where shoppers are coming from, what products they're buying, and how you can better market to them in the future.
The platform integrates with most of the tools you use, making it a fast and efficient solution for pulling data and generating reports. It's also easy to share with team members who need answers and might not be as confident finding source data in ad platforms or Shopify.
Triple Whale is headquartered in Columbus, Ohio, and is committed to providing accurate marketing data, unlike other tools that rely on modeled data and guesswork for attribution.
Pros and Cons
Pros:
- Fast and integrates with most of the tools used in digital marketing.
- Provides a single source for advanced ecommerce store insights.
- Uses a proprietary Triple Pixel to directly track first-party customer purchase data.
- Provides real-time updates and visibility into new customer CPA and ROAS metrics.
- Offers a clean and easy-to-use dashboard with customizable views.
Cons:
- Advanced metrics are a bit daunting and overwhelming.
- The platform's updates can sometimes cause bugs in user accounts.
2. LeadsRx
LeadsRx is best for businesses looking for a comprehensive, multi-touch, cross-channel attribution solution. It's a good alternative to Hyros due to its ability to track a wide range of marketing channels and provide detailed insights into the customer journey.
LeadsRx is a SaaS marketing attribution solution that empowers marketers to connect the dots between online and offline programs and customer acquisition events. It tracks customer journeys to better understand the mix of marketing programs that drive revenue, thereby eliminating wasted ad spend, improving conversions, and enhancing the overall Return On Advertising Spend (ROAS).
LeadsRx stands out from its competitors by providing its own pixel that collects first-party data for every visitor to your website. This pixel begins learning about your marketing programs and automatically completes much of the setup process, allowing LeadsRx to onboard new clients in days instead of weeks.
The LeadsRx solution includes a built-in identity graph with more than 1.6 billion identities collected. This information is automatically applied to each conversion, resulting in a more accurate customer journey map than from other competitors. This accuracy helps marketers make better decisions about how they allocate their marketing spend.
Unlike point solutions, LeadsRx is a true multi-touch, cross-channel attribution solution. It incorporates all forms of digital advertising, ad impressions, terrestrial/satellite radio, linear TV, OTT, podcast, direct mail, and more. This results in Return on Ad Spend (ROAS) analysis that truly helps marketers know how much revenue is attributed to each of their marketing efforts.
Pros and Cons
Pros:
- LeadsRx provides valuable attribution insights, showing a correlation between broadcast and spends.
- The platform is easy to use and set up, making it user-friendly for both marketers and clients.
- It offers a comprehensive view of the customer journey, allowing marketers to understand the effectiveness of their campaigns.
- LeadsRx is capable of tracking a wide range of marketing channels, from digital advertising to terrestrial/satellite radio and more.
- The software provides detailed reports that are valuable for sharing with clients and for making informed decisions.
Cons:
- Graphs can be confusing and would prefer a simpler way to read the data.
- The software requires an external connection to Google and/or Adobe, which means it is dependent on tools that can be changed.
3. ThoughtMetric
ThoughtMetric is best for e-commerce businesses looking for a user-friendly marketing attribution tool. It's a good alternative to Hyros due to its ability to simplify complex data and provide clear, actionable insights for optimizing ROAS.
ThoughtMetric is a marketing attribution tool designed specifically for e-commerce businesses. It provides a user-friendly dashboard that simplifies the interpretation of complex data, making it a valuable tool for both experienced analysts and those new to data-driven decision-making.
The platform's design simplifies tracking the performance of your e-commerce shop across multiple channels. It provides clear and actionable insights that you can use to optimize your return on advertising spend (ROAS). ThoughtMetric collects all conversion data and attributes it to the right traffic source channel, providing a comprehensive view of your marketing efforts.
ThoughtMetric is praised by users for its ability to analyze data from all their stores and its cost-effectiveness. It is also recognized for its excellent support, making it a reliable tool for e-commerce businesses of all sizes.
Pros and Cons
Pros:
- Simplifies interpretation of complex data, making it user-friendly for all levels of expertise.
- Provides clear and actionable insights for optimizing ROAS.
- Collects all conversion data and attributes it to the correct traffic source channel.
- Recognized for its cost-effectiveness.
- Offers excellent support.
Cons:
- There is no any significant cons at this time.
4. Redtrack
Redtrack is best for media buyers looking for a comprehensive ad tracking solution. It's a good alternative to Hyros due to its hyper-accurate tracking and automation features.
Redtrack is a cookieless ad tracking solution for media buyers. It provides real-time access to your media buying KPIs/data, including ad tracking, impressions, clicks, and conversions across multiple channels and 30 data points.
Redtrack offers hyper-accurate server-side and client-side tracking, ensuring reliable tracking even after iOS 14 updates. It provides a clear view of all your costs, spendings, and revenue, helping you understand what delivers ROI, block losing combinations, and scale winning ads.
The platform also offers one-click turnkey integrations and an automation toolset to get rid of manual operations. It also includes a feature for scaling revenue with partners and affiliates, making it a versatile tool for your marketing needs.
Pros and Cons
Pros:
- Provides hyper-accurate server-side and client-side tracking.
- Offers a clear view of all costs, spendings, and revenue.
- Includes one-click turnkey integrations.
- Features an automation toolset to eliminate manual operations.
- Allows for scaling revenue with partners and affiliates.
Cons:
- Some discrepancies in tracking data.
- There have been complaints about customer service, particularly regarding refund requests.
5. Segmetrics
Segmetrics is best for businesses looking for a reliable marketing analytics tool that provides clear and actionable insights. It's a good alternative to Hyros due to its robust funnel tracking system and easy-to-read interface.
Segmetrics is a marketing analytics tool that provides you with the clarity on your lead sources, allowing you to find your most profitable lead sources, scale what works and eliminate what doesn’t. It is trusted by over 3,000 digital marketers and is designed to optimize for revenue at each touchpoint in your marketing funnel.
The platform provides real-time access to your marketing KPIs/data, including ad tracking, impressions, clicks, and conversions across multiple channels. Segmetrics is designed to be reliable, simple to set up, and easy to read, making it a valuable tool for businesses of all sizes.
Segmetrics stands out for its ability to provide clear and actionable insights, helping you understand what delivers ROI, block losing combinations, and scale winning ads. It also offers a robust funnel tracking system that doesn't rely on vulnerable 3rd party cookies, making it a reliable tool for tracking leads.
Pros and Cons
Pros:
- Provides clear and actionable insights.
- Offers robust funnel tracking that doesn't rely on vulnerable 3rd party cookies.
- Easy to set up and read.
- Provides real-time access to marketing KPIs/data.
- Trusted by over 3,000 digital marketers.
Cons:
- It's difficult to identify any significant cons at this time.
6. Dreamdata
Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, and cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. It is designed to optimize for revenue at each touchpoint in your marketing funnel.
The platform provides insights into every touch of every customer journey, from anonymous visitor to paying customer. It reveals the revenue-generating performance of activities across the pipeline, channels, and campaigns with B2B attribution. Dreamdata allows you to deep dive into every aspect of every channel, campaign, and experiment to drive up ROI.
Dreamdata is recognized for its ability to provide a single source of truth, putting an end to silos and delivering a comprehensive view of your marketing efforts. It is trusted by over 3,000 digital marketers and is designed to be reliable, simple to set up, and easy to read, making it a valuable tool for businesses of all sizes.
Pros and Cons
Pros:
- Provides clear and actionable insights.
- Offers robust funnel tracking that doesn't rely on vulnerable 3rd party cookies.
- Easy to set up and read.
- Provides real-time access to marketing KPIs/data.
- Trusted by over 3,000 digital marketers.
Cons:
- Difficulties in integrating with other tools.
7. AnyTrack
AnyTrack is a real-time ad tracking software that enables digital marketers to track, attribute, and sync conversions across their marketing ecosystem. It is designed to optimize for revenue at each touchpoint in your marketing funnel.
The platform provides insights into every touch of every customer journey, from anonymous visitor to paying customer. It reveals the revenue-generating performance of activities across the pipeline, channels, and campaigns with B2B attribution. AnyTrack allows you to deep dive into every aspect of every channel, campaign, and experiment to drive up ROI.
AnyTrack is recognized for its ability to provide a single source of truth, putting an end to silos and delivering a comprehensive view of your marketing efforts. It is trusted by over 3,000 digital marketers and is designed to be reliable, simple to set up, and easy to read, making it a valuable tool for businesses of all sizes.
Pros and Cons
Pros:
- Provides clear and actionable insights.
- Offers robust funnel tracking that doesn't rely on vulnerable 3rd party cookies.
- Easy to set up and read.
- Provides real-time access to marketing KPIs/data.
- Trusted by over 3,000 digital marketers.
Cons:
- The platform's updates can sometimes cause bugs in user accounts.
8. Rockerbox
Rockerbox is best for businesses that need a comprehensive view of their marketing activities across multiple channels and platforms. It's a good alternative to Hyros due to its affordability, extensive integrations, and strong customer support.
Rockerbox is a marketing analytics platform that offers simple and affordable multi-touch attribution. It enables companies of all sizes to accurately measure the impact of their marketing activities while optimizing media spend.
Rockerbox provides a comprehensive view of the customer journey, tracking interactions across multiple channels and devices. It offers turnkey integrations with all relevant ad platforms and networks.
The platform is designed to help businesses understand trends, glean insights, and troubleshoot issues. Rockerbox also offers probabilistic modeling for channels that don't share impression data, providing a more complete view of conversion data.
Pros and Cons
Pros:
- Rockerbox offers a comprehensive view of the customer journey, tracking interactions across multiple channels and devices.
- The platform has turnkey integrations with all relevant ad platforms and networks.
- Rockerbox provides valuable insights into marketing trends and helps businesses troubleshoot issues.
- The platform offers probabilistic modeling for channels that don't share impression data, providing a more complete view of conversion data.
- Rockerbox is praised for its responsive and helpful customer support team.
Cons:
- Occasional glitches in the platform, although these are quickly resolved.
- The platform requires a learning curve and time to fully understand its potential.
9. Wicked Reports
Wicked Reports is best for businesses that require in-depth, multi-touch attribution data for their marketing campaigns, making it a good alternative to Hyros for those who value comprehensive and accurate marketing analytics.
Wicked Reports is a marketing analytics platform that provides subscription-based, actionable reports on marketing results at each stage of the customer's journey from first click to sale. It offers unlimited attribution time windows and attribution models, unlike most popular ad platforms which only look back 7 days.
The platform is designed to provide accurate multi-touch revenue attribution and understand cold traffic conversion time. It also offers accurate, transparent data, and insights to optimize campaigns.
Wicked Reports is equipped with advanced marketing attribution expertise, live chat support, and live Zoom consulting, making it a comprehensive tool for marketing analytics.
Pros and Cons
Pros:
- Wicked Reports offers multiple attribution models, providing a more comprehensive view of campaign success.
- The platform has a longer tracking period than standard ad platforms, allowing for better tracking of user behavior over time.
- Users appreciate the depth of the reports and charts available, even if there is a learning curve to fully utilize them.
- The platform's support has been praised for its improvement over time, with clear communication and helpful meetings.
- Wicked Reports provides valuable insights into marketing funnels and customer buying habits, aiding in strategic decision-making.
Cons:
- The platform can be slow to load and navigate, impacting the user experience.
- The data processing time can sometimes be longer than desired, which can be a problem for users who rely on daily data.
10. Windsor.ai
Windsor.ai is best for businesses that need to blend and analyze data from multiple marketing sources. It's a good alternative to Hyros due to its robust data integration capabilities and excellent customer support.
Windsor.ai is a data and marketing attribution modelling platform that enables businesses to connect and automate all their marketing data. It provides a comprehensive analysis of customer journeys using multi-touch attribution modelling, which helps optimize marketing budgets.
The platform supports English and is headquartered in Zurich, Switzerland. Windsor.ai is particularly beneficial for marketing agencies that need to blend data from multiple sources. It offers a robust solution for data integration and automation, eliminating the need for constant debugging and manual data management.
The platform is also praised for its ability to connect with PowerBI and Google Analytics, making it a valuable tool for data-driven decision making.
Pros and Cons
Pros:
- Powerful data integration capabilities, allowing data to be pulled from multiple sources seamlessly.
- Excellent customer support, with users praising the team's responsiveness and willingness to assist.
- Easy to use, with a straightforward setup process.
- Provides valuable insights through its multi-touch attribution modelling.
- Offers a wide range of connectors, providing flexibility to tailor queries to any need.
Cons:
- The user interface may take some time to get used to, especially for non-technical users.
- Occasional technical issues have been reported, but these are usually resolved quickly by the support team.
Conclusion
While Hyros is a powerful tool for tracking and analyzing marketing data, it's not the only option. There are many Hyros alternatives available, each offering unique features and benefits. By considering your specific needs and goals, you can find the platform that's right for you.
If you're a small business owner or a marketing manager at a large corporation, there's a Hyros alternative out there that can help you make data-driven decisions and boost your marketing ROI.
